A.M&G partnered with the Laguna Institute of Functional Medicine to lead the development and nationwide growth of its flagship wellness initiative: the Well12 Program. Designed to help men and women overcome fatigue, weight gain, and chronic conditions, Well12 is now positioned as a high-impact functional medicine solution thanks to full-spectrum support from our team.

Brand Leadership & Program Development

We led the naming, messaging, and positioning of the Well12 Program along with Sanjay Bhojraj MD personal brand, designing the full framework for how patients experience functional medicine in a modern, accessible way. From brand voice to educational content, we built it from the ground up.

PR & National Media Features

We secured major press coverage for the Laguna Institute across Newsweek, CNBC, and other outlets. These features elevated the program's national profile, supported trust-building with patients, and positioned the doctors as thought leaders in the space.

Social Media Growth & Content Strategy

In just 4 months, we grew their online community by 16,000+ followers and launched high-performing content series such as:

Doctor Explains
Functional Medicine Myths
Wellness in 12 Steps

We developed the visual brand system, implemented storytelling frameworks, and increased engagement through weekly Reels and educational posts.

Marketing & CRM Integration

We designed a full-funnel strategy, including email marketing, automated booking workflows, retargeting campaigns, and CRM integration. Our goal: create a seamless experience from awareness to conversion.

Web, Print, and Digital Design

We designed and launched new site pages, optimized the mobile UX, and integrated backend systems for lead capture and scheduling. We also created over 100+ branded assets for print and digital use—from patient packets to conference materials.

Podcast & Thought Leadership

We developed the Laguna Institute podcast from the ground up: strategy, brand, production setup, and guest curation. The podcast will serve as an evergreen content channel for patient education and SEO. A.M&G also supported Sanjay Bhojraj MD presence at the IFM Conference.

Results:

+16K social followers in 4 months
3 national media placements
25% increase in online patient bookings
Launch of Well12 program from brand to full execution
Podcast platform and evergreen content pipeline in place

Laguna Institute Digital Transformation and Wellness Positioning