What’s stopping you from being a better leader?
Learn from the strategist whose consulting portfolio represents over $45M in combined enterprise value.
a.M&G Report
Total Marketing Value Managed
$123M
Total Revenue in Result of Growth Initiatives
$564M
We spend two days inside your business.
Leadership is the operating system behind every conversation, decision, and result. We work alongside your team to identify communication breakdowns, leadership gaps, operational friction, and the systems holding your company back.
Your company leaves with:
✔ Unified Leadership Across Every Level
✔ Communication Heatmap
✔ Accountability Blueprint
✔ The Executive Leadership Scorecard
✔ Team & Management Coaching
✔ Operational Blind Spot Assessment
✔ Process & Workflow Recommendations
✔ Custom Leadership Playbook
✔ 90-Day Implementation Roadmap
Our leadership lab is for organizations that are ready to lead differently:
Are growing faster than their leadership systems
Struggle with communication between leadership and staff
Want managers who lead instead of supervise
Need stronger accountability without micromanaging
Want to build a healthier, higher-performing culture
Are tired of solving the same problems every quarter
A modern guide to AI, systems, and sustainable growth built for founders and executives scaling real businesses. Inside the Scaling Playbook, Ashley breaks down what actually happens as companies grow, where businesses start breaking operationally, how AI should really be implemented, and what it takes to scale without creating chaos in the process.
Meet Ashley
Born and raised in Michigan. Lived and learned across the country. A visionary and creator at her core, she proudly owns Mute. The Agency. and evolved her freelance consulting career into a.M&G in 2025 after working alongside 100+ companies over the last 7 years. Ashley continues her legacy as a dynamic founder and industry leader.
Ashley’s Consultancy of Record 2019-Present (Not Including Mute. The Agency.’s Roster): Indiana State University, Inkbox, Tory Burch, Marc Jacobs, Shoe Carnival, General Motors, US Bank, The Skin Cancer Foundation, Forbes 30 Under 30, Little Caesars, Equifax, Pure Michigan, Fender Guitars, Goodwill, Corewell Health, Ascension, Hungry Howie’s, Walmart, Google, Colgate, Apple, Hudson Bay, L’Oreal, Xbox, P&G, Maybelline, Garnier, Levi’s, Nerf, Melissa and Doug, Lol Surprise, Paw Patrol, Smart Water, Coca Cola, Xbox, Beats by Dre, The Aspen Group, Chapter Aesthetics, Eva NYC, Agua Bendita, Wallblush, Uber, Republic Brand Group, Dose, Dr. Sanjay Bhojraj MD, Laguna Institute of Functional Medicine, Dr. Lifestyle, Dr. Micah Yu, My Autoimmune MD, Advil, Voltaren, Hinge Health, Innerverse, The Clements Twins, and Kaveah.
This is a leadership reality check.
Learn from the strategist whose consulting portfolio represents over $45M in combined enterprise value.
Lead Yourself First Intensive
A two-day, in-person workshop on your home turf or at our HQ designed to strengthen your leaders, align your team, and uncover the communication, leadership, and operational friction preventing your company from reaching its full potential.
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Before we can build stronger teams, we have to ask better questions. The questions most companies never ask.
Why do you work here?
What makes you proud to be part of this company?
Do you feel like your work matters?
What's getting in the way of you doing your best work?
When was the last time someone challenged you to grow?
If you owned this company, what would you change tomorrow?
Those conversations change everything.
By the end of day one, your people become:
✔ Teammates who communicate instead of assume.
✔ People who take ownership instead of waiting for direction.
✔ Problem-solvers instead of excuse-makers.
✔ Leaders who understand that influence has nothing to do with a title.
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Now it's time to ask leadership the same hard questions.
Do your people trust you?
Can every employee tell you what's expected of them?
Are you coaching your team or simply managing them?
Do your people feel seen, heard, and challenged?
Are you building the next generation of leaders?
Would you want to work for you?
Leadership starts with honesty. So does growth.
By the end of day two, your leadership team becomes:
✔ Leaders who communicate with clarity instead of assumptions.
✔ Managers who coach instead of control.
✔ Executives who build trust instead of hierarchy.
✔ Teams aligned around one standard instead of competing priorities.
✔ Leaders people want to follow.
The workplace has changed. Leadership should too.
Fast facts
Companies recently impacted by Ashley
The Aspen Group, Walmart, L’Oreal Paris, P&G, Google, General Motors, and Republic Brand Group.
in multiple industries
Healthcare, retail, beauty, B2B, B2C, e-commerce, finance, and tech.
resulting in
564M revenue, 200M+ accounts reached and consulted 100+ businesses.
Ashley was awarded the 2023 GDUSA Health & Wellness Award for: Best Brand Strategy
During Ashley's tenure at The Aspen Group, her leadership played a pivotal role in scaling the organization's internal agency, developed the company's internal recruitment marketing initiatives, and implemented strategic programs that strengthened both team performance and organizational growth.
Under her leadership, The Aspen Group saw a significant increase in patient satisfaction, reflecting stronger patient loyalty and experience. Her innovative digital strategies also drove a 40% increase in website traffic and a 25% increase in new patient acquisitions, reinforcing the connection between strong leadership, aligned teams, and measurable business results.
The quality of your business will never exceed the quality of your leadership.
The Lead Yourself First Method was built on one simple belief: Leadership isn't reserved for executives. It belongs to every person who influences another human being.
Whether you're leading a company, a department, a project, or simply yourself, everything begins with how you communicate, make decisions, take ownership, and show up. Leadership starts long before the title. It starts with you.
Straight talk.
Whether it's a podcast, panel, keynote, or guest interview, Ashley is known for saying what others won't. Her talks focus on business growth, mindset, leadership, and the realities of running a business when the textbook answers stop working.
Built for the women changing the way business is done.
Mute. The Agency. started in marketing. Today, it helps female founders scale beyond it. Sprint & Scale is Ashley's signature 3-day intensive for founders crossing the $1M mark and preparing for what's next.
Brand. Content. AI. Operations. Leadership. The parts of the business that matter when growth stops being the goal and becomes the responsibility.
How Ashley operates
Ashley blends logic and instinct to make decisions quickly.
She is ruthless in the way she analyzes systems, team roles, and operational behavior.
Growth will never come at the cost of identity, leadership, or human connection.
AI should strengthen how a business operates not replace the people behind it.
Ashley doesn’t work halfway. Neither does her team.
Leadership is changing.
The next generation of employees expects something different from the people leading them and Ashley brings the perspective of someone who's built companies, led teams, hired people, fired people, worked alongside founders, and understands both sides of the table.
She knows what executives expect. She knows what employees need. She's there to challenge the way your company thinks, communicates, and leads.
“AI will change every business. But human behavior still decides whether they survive.”
Ashley Gibbons
Drop a line
Interested in partnering with Ashley? Have a question or request? Fill out the form below, and we'll be in touch.
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