Human-In-The-Brand AI™


So Your Business Still Feels Human.

a.M&G builds AI systems that think like your brand so every touchpoint, from marketing to growth to CX, stays unmistakably you while scaling far beyond your current team.

For founders, leaders, and in-house teams who want AI that amplifies humans—instead of replacing them.

Everything You’re Wondering

We believe in transparency. Here’s what you need to know.

  • Most AI is dropped on top of a brand.
    We put AI inside the brand.

    Human-In-The-Brand AI™ is our approach to designing AI systems that:

    • Learn your brand’s personality, voice, and values — so outputs feel on-brand, not generic.

    • Mirror your best human decision-makers — how you evaluate ideas, prioritize, and respond to nuance.

    • Integrate across the customer journey — from first impression to renewal, not just one-off tasks.

    • Support the humans on your team — freeing them from grunt work so they can do the high-value thinking, creating, and leading.

    We don’t ship a chatbot and call it transformation. We architect brand-native AI: embedded in your marketing, brand, and growth engines so your company scales without losing its soul.

  • No. Chatbots are one output. Human-In-The-Brand AI™ is a full system: your brand, data, workflows, and people connected to AI in a way that drives measurable outcomes.

  • Our approach is explicitly human-first. We design AI to remove tedious, repetitive work so your team can do more deep thinking, creativity, and relationship-building. AI becomes their co-pilot, not their competitor.

  • Most clients start seeing tangible value during the pilot phase—typically within the first 30–60 days—through faster production, clearer messaging, or clearer insight into what’s working.

  • We work within your security requirements and tools. We use safe integration patterns, minimize unnecessary data exposure, and can design around your compliance needs.

  • Access to your existing brand and marketing assets, key team members for a few focused workshops, and clarity on business goals. We handle the rest.

98%

of our brands report more clarity in their messaging within the first month

3.7×

increase in social output while maintaining brand tone and identity

60%

lift in conversions when brand-trained AI is integrated into email + nurture flows

How HTB Is Built for Your Company

We don’t “install a tool”. We run a structured process that turns your brand, data, and team knowledge into an always-on AI partner.

  • We align on:

    • Your current growth stage and constraints.

    • Brand position, offers, and key customer segments.

    • What “success” means in 90 days and 12 months.

    Output: a clear Human-In-The-Brand™ Outcomes Map with the 3–5 biggest opportunities for AI to support your business.

  • We ingest and analyze:

    • Existing brand assets (decks, docs, website, campaigns, scripts, SOPs).

    • Voice-of-customer materials (testimonials, reviews, transcripts, support tickets).

    • Current workflows, tools, and team responsibilities.

    Output: your Brand Intelligence Layer—a structured representation of your voice, values, positioning, and customer realities that your AI runs on.

  • We architect:

    • Which AI models and tools to use (and why).

    • Where they plug into your current stack (CRM, email, PM tools, content systems).

    • Guardrails and approval flows so humans remain in control.

    Output: a Human-In-The-Brand AI Blueprint—the technical and operational design for your AI-powered brand system.

  • We launch a focused pilot around one or two high-impact areas, such as:

    • Content and campaign creation

    • Sales support and follow-up

    • Customer onboarding or success workflows

    We then:

    • Train and tune AI on your brand layer.

    • Collect performance data and team feedback.

    • Refine prompts, workflows, and rules.

    Output: a live, working AI assistant/stack generating measurable value in a small, controlled slice of your business.

  • Once we prove impact, we extend:

    • New use cases (more channels, more teams).

    • Additional automations and assistants.

    • Governance so AI stays aligned as you grow.

    Output: a Human-In-The-Brand Operating System—repeatable workflows where humans and AI collaborate across marketing, brand, and growth.

  • Month after month, we:

    • Review performance and outcomes.

    • Adjust strategy and priorities based on what’s working.

    • Update the brand brain as your offers and positioning evolve.

    Because your brand is never static, your AI shouldn’t be either.

HTB: The Software

Chief Brand Officer

The Chief Brand Officer role is designed for companies that need brand clarity and consistency, but are not yet ready for full growth leadership.

What the CBO role includes:

Brand Strategy & Direction

  • Brand positioning, narrative, and POV

  • Brand architecture and messaging hierarchy

  • Voice, tone, and communication standards

Human-In-The-Brand AI™ (Brand Layer)

  • AI trained on your brand voice, values, and standards

  • Codified brand logic for internal use

  • Messaging frameworks your team can rely on

Brand Touchpoint Oversight

  • Strategic review of website, campaigns, and communications

  • Guidance across digital, in-person, and customer-facing touchpoints

  • Brand consistency standards (what passes / what doesn’t)

Research & Brand Intelligence

  • Competitive brand analysis

  • Market positioning insights

  • Customer perception review

Internal Team Enablement

  • Strategic direction for internal teams and vendors

  • Brand briefs, copy direction, and campaign guidance

  • No execution or production

Access & Cadence

  • Ongoing access to the a.M&G account team (Monday–Friday)

  • Asynchronous strategy support and guidance

  • One monthly 3–4 hour working session

  • Brand-focused reviews, alignment, and planning

$2999/month

HTB: The Software

Chief Growth Officer

The Chief Growth Officer role is the flagship a.M&G engagement. This is for companies that want ongoing, hands-on growth leadership, deeper insight, faster decision-making, and constant strategic momentum.

Everything in the Chief Brand Officer role, plus:

Growth Strategy & Scale Planning

  • Company-wide growth strategy and roadmap

  • Revenue pathway analysis and prioritization

  • Strategic planning tied to leadership goals

Human-In-The-Brand AI™ (Growth + Intelligence Layer)

  • AI trained on your offers, audience, and growth objectives

  • Performance pattern recognition and insight generation

  • Faster, smarter decision support for leadership

Offer, Funnel & Journey Strategy

  • Offer positioning and optimization

  • Funnel and customer journey mapping

  • Messaging and experience alignment across stages

Campaign & Activation Direction

  • Growth campaign concepts and strategy

  • Channel prioritization and sequencing

  • Briefs and direction for internal marketing teams

Data, Research & Competitive Analysis

  • Ongoing performance reviews

  • Growth diagnostics and bottleneck identification

  • Competitive benchmarking and opportunity mapping

Executive Growth Oversight

  • Strategic input on launches, expansions, and initiatives

  • Alignment between leadership, brand, and growth

  • Long-term scale planning

Access & Cadence (Major Differentiator)

  • Priority access to the a.M&G account team (Monday–Friday)

  • Ongoing asynchronous strategy support

  • Weekly working sessions or workshops with the a.M&G team

  • Regular review of metrics, data, initiatives, and priorities

  • Faster iteration, tighter alignment, and proactive guidance

$4799/month

What Companies See

✅ Significant drop in team fatigue, with creative teams reporting more time for deep work

✅ Stronger message consistency across all touchpoints (sales decks, emails, ads, socials, support)

✅ Faster launch velocity, with campaigns produced and deployed in days—not weeks

✅ Clearer strategic decision-making thanks to AI-supported reporting + pattern recognition

✅ Better ROI per content asset, since assets become easier to scale, repurpose, and personalize

We serve as brand architects, ensuring companies maintain a consistent, powerful, and adaptable presence in the market. From AI-driven insights to hands-on project execution, we integrate strategy, data, and creativity to drive business growth.

Organizational chart for Human-in-the-Brand AI version 0.7, showing various roles and departments from executive leadership to specialized teams in marketing, content creation, and web development.

Contact our team

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