Revitalizing Corewell Health with In-Office Marketing
Ashley Gibbons, Contractual Project with Rebuild
In the intricate landscape of healthcare, where patient trust and care quality are paramount, Corewell Health recognized the need to redefine their brand image and patient engagement strategies. Entrusting this pivotal task to Ashley, a collaborative effort commenced to reshape the hospital's in-office marketing approach, ensuring a more profound connection with their patients.
Corewell Health's mission encompassed several key goals:
Reinvent and rejuvenate the brand to resonate more deeply with patients.
Elevate patient engagement levels through effective in-office marketing techniques.
Boost the hospital's referral rates by creating a positive and lasting impression.
Ashley crafted a comprehensive plan:
Brand Revamp: Understanding the importance of relatability in healthcare, Ashley initiated a rebranding campaign that highlighted Corewell Health's commitment to patient-centered care.
Engagement Tools: Incorporating innovative in-office marketing materials, Ashley introduced interactive tools and informative displays, ensuring patients were both educated and engaged during their visits.
Strengthening Referral Channels: Recognizing the significance of word-of-mouth in healthcare, Ashley focused on enhancing the overall patient experience, leading to more positive reviews and higher referral rates.
Ashley's strategic interventions bore remarkable results. Corewell Health witnessed a dramatic increase in patient engagement by 70%. Moreover, the revamped brand image and enhanced patient experience contributed to a 60% surge in referral rates within just six months.
Across Michigan, 12 Corewell Health hospitals have been recognized by U.S. News & World Report 2023-2024 Best Hospitals, including three hospitals that earned national recognition for their services. Corewell Health has the most nationally recognized hospitals in the state.
Corewell Health's transformation journey with Ashley exemplifies the profound impact of aptly executed in-office marketing in the healthcare sector. By intertwining trust, care quality, and effective brand communication, Corewell Health has set a new benchmark for patient engagement and satisfaction in the industry.
